Posts Tagged ‘Seo Optimization’

SEO for Google

By On January 25, 2009 No Comments
seo
SEO for keywords and content is relatively easy. Choose your keyword. Write content around that keyword. Use an SEO optimizer program to make sure you have done it right.

Long gone are the days of writing unrelated content, and then typing “Britney Spears” 100 times at the end of the article. Today’s search engine spiders can spot the “Black Hat” SEO techniques a mile away, and your site can be banned for life.

Here are a few tips for SEO optimization:

Be focussed in your meta keywords – 1 to 3 SEO optimized keywords is enough

Put your keyword at the beginning of you page title tag.

Make sure you title tag is the first tag in the head section

Make sure your keyword appears in the alt tag for images and in link text, but no more than 3 times

Put your keyword in bold

Put your keyword in the H1 section of your page, and H2 if you can

Have a keyword weigh in your article between 3-6% (higher is “keyword spamming”)

SEO for domain names

Going back to the Nike.com example from my “SEO for Google” article. Since the keyword weight is 0%, how does nike.com get to billing when you search for them? Easy, Google gives a rank weight to domain names.

Make sure your primary domain name reflects the main purpose of your site (domain SEO). This site, for example, is all about my desire to “retire with millions”. The site is subdivided in to many SEO optimized sub-domains each with a URL that denotes the sections. For example, all my SEO articles are in a sub-directory called ../seo.

Many articles have been written about Search Engine Optimization (SEO) for Google. Google is the largest search engine (for now) and getting your SEO right for the Googlebot can make your site top ten site getting millions of hits a day. On the other hand, poor SEO and your site may never be ranked and your campaigns for Adsence will never net you any real money. Even worse, bad SEO might mean that your cutting edge product is un-finable by your customers.

Google page rank is determined by a number of factors:

SEO keywords

SEO content

SEO domain name

Originality of content

Number of links from external sites

SEO keywords and SEO content will be dealt with in another article, lets focus on the other 2 for now.

Original Content

Having original content on your site is a no-brainer. It is the “why” that escapes many SEO web content developers. We have all seen the ads promising “150000 Adsense and SEO optimized pages”. If it were this easy, all of us would be multi-millionaires by now. The reality is, Googlebot applies a penalty for non-original content, no mater how SEO you might think the page is. Think about it – why does “Nike.com” come up number 1 when you type Nike into Google? You or I could probably write a better SEO page about Nike than Nike.com. In fact, Nike.com keyword density for “Nike” is 0%!!!

Links from External Sites

Google take into account the number of links you have from external sites. Each link is like a “vote” for your site. Before you go and sign up for a link exchange program, consider this, some links do not count, in fact, being a “link spammer” can kill your ranking, no matter how good your SEO.

There are ways to generate quality back links:

Create a blog on blogspot.com (a Google Site) and write about your web page – include properly formatted links

Join blogs on respected sites and comment on articles, putting your URL in your signature

Write “press releases” when you update your site and post them on the free press release sites around the web

Take out classified ads in respected on-line newspapers

Make small donations to charity sites that keep a “Thank You” page and include your web site with your name

These are just some tips to compliment your SEO work to get a good Google ranking.



By: Martyn Carver

About the Author:

Martyn Carver is a successful affiliate marketer and webmaster of Retire with Millions and Testosterone Zone



Aldo


Understanding Organic SEO

By On January 25, 2009 No Comments
seo
In the old days of the Internet, there were no SEO Consultants, automated systems, or all that high technology stuff. A few years ago, in fact, the term “Search Engine Optimization” did not even exist! Website owners struggled with ways and means to get the much-needed hits to their website (never mind if it was not targeted) to hopefully generate the needed revenues. Those were the days of IBM (or “It’s Best done Manually) and Organic SEO.

Organic SEO still refers to the processes and strategies that are undertaken to optimize a website so that it gets good relevance ratings based on the keywords that the site is responsive to. The only difference between Organic SEO and the SEO we now know is that Organic SEO is a manual process vs. the current automated processes of page submission and alteration that characterizes “modern” SEO. Organic SEO focuses on promoting websites on the Natural search engine results also known as organic results in contrast with sponsored links (Pay-Per-Click/PPC). Organic SEO, if you really think about is a “purist” approach to website optimization because nothing is a “black box”. As an expert in Organic SEO, you know optimization; you don’t just blindly trust it.

Organic SEO is based on a clear understanding of fundamental concepts, including:

• Search engines and how they work

Obviously, you cannot practice Organic SEO if you don’t even know how the first two letters of SEO (i.e., Search Engine) works. A search engine is a web site that provides the visitor a list of recommended websites to go to, based on a specific keyword or keywords. The rank of a website is statistically determined by what is termed as “key word density” or the ratio of keywords to the total number of words of content in a website. Inbound links and their relevance is another factor that determines your rankings. The gatherer of this statistical data is what is called a “spider” or “spider bot”, which is a program whose function is to count the number of times a keyword appears in a website through a process called “crawling”.

• Search Engine Optimization

You can’t have Organic SEO without the SEO part, which stands what Search Engine Optimization. SEO’s main goal is simple: bring as many visitors to your website as possible by exerting influence on the search engine to position your website as close to the top of the list as possible. As a result of having more visitors, it is hoped that your website will generate business for you. This result is every Organic SEO practitioner’s clear measure of success.

• Viral Marketing

This is an important concept to understand if you are serious about becoming a good Organic SEO expert. Viral Marketing is a strategy to exponentially increase the number of visitors to your website from a small base that you have developed from your initial Organic SEO strategy. An example of Viral Marketing is to offer visitors to your website an opportunity to generate income from their own website by simply putting in your website’s link on theirs so that when people visit their website, then there is a good chance that they will visit yours. This strategy is certainly a handy component of the arsenal of a practitioner of Organic SEO.

• Optimized Domain Names

One of the simplest concepts to understand, yet also one that is not as easy to implement. Getting a keyword-rich domain name is every Organic SEO consultant’s dream because it carries so much weight in the relevance scale. If you domain name is exactly what you are selling, you will be able to smoothly sail on without much of a problem in the rankings. The problem, of course, is that there is a very high likelihood that the “good” domain names already belong to someone, and this makes an Organic SEO specialist life more difficult.

• Keyword Research

This is the first step on the list of to-dos for an Organic SEO practitioner because it plays a major role in determining your optimization strategy. Since it takes months for any optimization strategy to take effect, an Organic SEO expert’s efforts will be wasted if he makes the mistake of optimizing a website based on keywords that are not as popular as he assumed.

Becoming an Organic SEO specialist is not an easy task at all because it requires a deep understanding of the fundamentals that those utilizing automated systems take for granted. There is a major advantage, however, of Organic SEO vs. the “lazy man’s” SEO: A clear understanding of the concepts allows you to analyze SEO situations more accurately and come up with strategies that are more appropriate and responsive to your website’s needs.



By: Moe Tamani

About the Author:
Moe Tamani is a Marketing expert with the leading SEO Company specializing in organic SEO.



Artaxiad


SEO for Google – Proven Google SEO Optimization by Submitelite

By On January 23, 2009 No Comments
seo
SEO for keywords and content is relatively easy. Choose your keyword. Write content around that keyword. Use an SEO optimizer program to make sure you have done it right.

Long gone are the days of writing unrelated content, and then typing “Britney Spears” 100 times at the end of the article. Today’s search engine spiders can spot the “Black Hat” SEO techniques a mile away, and your site can be banned for life.

Here are a few tips for SEO optimization:

Be focussed in your meta keywords – 1 to 3 SEO optimized keywords is enough

Put your keyword at the beginning of you page title tag.

Make sure you title tag is the first tag in the head section

Make sure your keyword appears in the alt tag for images and in link text, but no more than 3 times

Put your keyword in bold

Put your keyword in the H1 section of your page, and H2 if you can

Have a keyword weigh in your article between 3-6% (higher is “keyword spamming”)

SEO for domain names

Going back to the Nike.com example from my “SEO for Google” article. Since the keyword weight is 0%, how does nike.com get to billing when you search for them? Easy, Google gives a rank weight to domain names.

Make sure your primary domain name reflects the main purpose of your site (domain SEO). This site, for example, is all about my desire to “retire with millions”. The site is subdivided in to many SEO optimized sub-domains each with a URL that denotes the sections. For example, all my SEO articles are in a sub-directory called ../seo.

Many articles have been written about Search Engine Optimization (SEO) for Google. Google is the largest search engine (for now) and getting your SEO right for the Googlebot can make your site top ten site getting millions of hits a day. On the other hand, poor SEO and your site may never be ranked and your campaigns for Adsence will never net you any real money. Even worse, bad SEO might mean that your cutting edge product is un-finable by your customers.

Google page rank is determined by a number of factors:

SEO keywords

SEO content

SEO domain name

Originality of content

Number of links from external sites

SEO keywords and SEO content will be dealt with in another article, lets focus on the other 2 for now.

Original Content

Having original content on your site is a no-brainer. It is the “why” that escapes many SEO web content developers. We have all seen the ads promising “150000 Adsense and SEO optimized pages”. If it were this easy, all of us would be multi-millionaires by now. The reality is, Googlebot applies a penalty for non-original content, no mater how SEO you might think the page is. Think about it – why does “Nike.com” come up number 1 when you type Nike into Google? You or I could probably write a better SEO page about Nike than Nike.com. In fact, Nike.com keyword density for “Nike” is 0%!!!

Links from External Sites

Google take into account the number of links you have from external sites. Each link is like a “vote” for your site. Before you go and sign up for a link exchange program, consider this, some links do not count, in fact, being a “link spammer” can kill your ranking, no matter how good your SEO.

There are ways to generate quality back links:

Create a blog on blogspot.com (a Google Site) and write about your web page – include properly formatted links

Join blogs on respected sites and comment on articles, putting your URL in your signature

Write “press releases” when you update your site and post them on the free press release sites around the web

Take out classified ads in respected on-line newspapers

Make small donations to charity sites that keep a “Thank You” page and include your web site with your name

These are just some tips to compliment your SEO work to get a good Google ranking.



By: Alien

About the Author:



Elsu


Finding An Ethical SEO Consultant

By On January 20, 2009 No Comments
seo
Search engine optimization, popularly known as SEO, is a technique that optimizes a website in order to make it very search-engine-friendly. SEO can be performed at the programming as well as at the content end – the programming aspect of SEO tunes the website to the requirements of the latest search engines algorithms, while the content aspect of SEO involves strategically embedding sought-after keywords in the website content. There are other methods as well – e.g., link building, article submission and directory submission.

If you want your website to register its presence in the competitive world of Internet, you’ve got to resort to SEO techniques. Otherwise, a website fails to get noticed amongst millions of them. But the bad news is that there are many unethical outfits out there who promise you great SEO, but all they do to get your website a high page rank on the results page is employ a variety of unethical techniques (the so called black-hat techniques) to fool the search engines. If caught by search engines, your website can be blacklisted and banned for adopting unethical SEO techniques. It is, therefore, absolutely important that a website owner works along with an ethical SEO consultant, and here’s how you must choose one.

Guide To Choosing An Ethical SEO Consultant

The Internet has made the world a smaller place and a website owner can work with SEO consultants based in any part of the world – there are many SEO consultants’ websites all over the Internet, and tracking down one is not all that difficult a task. And here’s how you must choose one:

1. If the SEO consultant is a professional, then he must be accredited by many reputed organizations such as Google AdWords, Web CEO University, and SEO Pros. If the SEO consultant has more accreditations, well, the more the merrier. A certified SEO professional is ethical by default – ethics are inbuilt into their work code.

2. He must have an impressive roster of clients who speak highly of him. And he must not be hesitant to give out a few references.

3. If the SEO consultant is professional and ethical then it automatically follows he will have a successful track record. So, go ahead and check the websites he has performed SEO on, and check if they rank high on search engines results pages.

4. The SEO consultant needs to be versatile and he must offer services such as website analysis, content writing, keyword research, link building, SEO and, of course, adequate reporting back to the client.

5. The SEO consultant must have a clean track record, in the sense that he must never have been blacklisted for adopting unethical SEO techniques. Such techniques include spamming search engines, trading links with websites that are part of link farms, or cloaking, which means coating keywords with the same color as the website’s background and stuffing a whole lot of them on all the pages. You can find out if the SEO consultant has resorted to dubious means by running a check on him on search engines and on message boards. Plus, you can always check with his references too.

That was a small guide on how to go about selecting an ethical SEO consultant. True, finding an ethical SEO consultant will take a little bit of time and effort, but it is well worth it. Because an unethical SEO consultant can kill a website, while an ethical consultant can help you build your fortune.



By: Ben Norman

About the Author:
Ben Norman is a UK based SEO Consultant, published author and specialist in organic search engine optimization. Ben works with a wide range of businesses helping them to make more money from utilizing the search engines natural listings.



Asher


An SEO Expert That’s Right for You!

By On January 8, 2009 No Comments
seo
Having been in the business of Internet marketing and SEO in Mumbai for the past few years, I have often been asked if SEO or search optimization is applicable and realistic for small businesses, home businesses and budding entrepreneurs.

Whether it’s applicable for a garage enterprise, a local business or a large corporate is not the real question to be answered. The real question here is – Can the prospect of targeting billions of Internet users world-wide searching daily for news, entertainment, businesses, products and services be avoided by any smart businessmen?

Answering this part was easy, but what gets tricky is how to go about choosing a SEO expert and building an Internet marketing strategy that’s right for your business.

The issue is that even businesses that are aware of the benefits of SEO and Internet marketing are not sure which way is the right way to go. And I don’t blame them. After all there are so many misleading guarantees flying around, SEO gurus and experts who claim they have found the secret key to driving traffic and business, and the stories of websites who claim to be generating thousands of hits without raising a finger does not lessen the pressure to get it right.

So in this confusing marketplace, how is one to go about choosing a SEO professional right for your business?

There are no shortcuts in life. It’s the same way if you want to hire a SEO professional and come up with a winning SEO strategy that works for you, then its best that you understand whatsoever you can about the ground realities of search engine optimization.

No I am not asking you to all to become SEO experts and spend your days and (probably) nights identifying the right keywords, optimizing the pages, creating compelling content, building quality links, checking and tweaking for rankings, analyzing analytics reports, analyzing competitors strategies, keeping up with search engine algorithms, and promoting your website across social networking and social bookmarking sites, blogs, RSS feeds and article submission sites. After all then I would be out of business.

There are many things the SEO expert, or a SEO company will not tell you. It’s not that they are liars; they just don’t feel you will be able to understand if told the naked truth. After all no one wants to be a wet blanket and destroy your dreams of achieving top rankings, and making your millions.

I hope to shed light on some of the blocks in your mind, before you go ahead and identify a SEO expert that’s right for you.

SEO is for technology buffs, I am from marketing and sales.

I know my business, product and service better than anyone else. Why do I need a SEO

expert to identify winning keywords?

I boast a list of 200 keywords all listed on my home page, how can I miss?

I have read an article or two about SEO, and I know what works best.

I have applied the right keywords, and meta tags to all pages, now all I have to do is wait

for the magic to begin.

I have built links for 2 months, now I can rest.

The more links I build the better will be my rankings, quantity is the only factor.

As long as I apply the best SEO strategies, I do not need to create interesting content.

In two months my site will be optimized, I can then reap the benefits for years to come.

I have a serious business – social networking and bookmarking sites are for kids.

I am ranked number one, now I can rest.

Note that each of the above statements is partially false, and if we tell you the whole truth, you will feel we are the liars. So choosing the right SEO expert for your company is not so much about finding a good vendor (all good companies know how to do that), but about clearing the misconceptions about SEO in your mind, so that when the right SEO guy walks in through that door, grab him and don’t let go.

PS: In case I have missed out anything in my list above, please add to my comments.

http://www.seo-optimization-experts.com/seoblog.html



By: Nevil Darukhanawala

About the Author:

Over 11 years of experience in conceptualizing digital solutions and Internet/mobile marketing strategies for various brands across business, entertainment and media segments.

I have a passion for:

Creating integrated brand solutions for web and mobility platforms

Handling online brand campaigns for well- known Brands

Assisting brands to connect with the TG with Content based solutions

Brainstorming with a creative team to come up with innovative concepts

Ideating and implementing Internet marketing strategies across search engines, blogs, social networking and bookmarking sites, video sites, wiki’s, article submission sites, RSS feeds, etc.

Search Engine Optimization strategies for increased traffic via Google, Yahoo, MSN.



Arif


5 SEO Strategies and Tactics

By On November 23, 2008 No Comments
seo
SEO… Know anything about it? Well for one, SEO is considered to be among the newest of the many forms of Internet Marketing. And, it’s also considered to be among the most popular trends in internet marketing. But why is it that SEO still frightens a lot of us? Although SEO is one of the most popular, many of us still considers “It” as among the most complicated strategy for internet marketing.

But you know, despite the techno-R2-D2 dialect things that the dudes from an SEO department throws at you such as SEMs, Page Ranks, Keyword stuffing or density, Algorithms, SERPs, Alt Tags, Anchor Texts, Inbound or Outbound Links… SEO is as simple as it gets. It’s as simple as it’s called – Search Engine Optimization, and all you have to do is to optimize the website for search engines to find it easily. The only thing about it is that it involves a lot of work. But if you look at it on a different point of view, it’s quite enjoyable.

But what does SEO do actually? Search Engine Optimization is getting your content listed in all the top positions in major search engines like Google, Yahoo and MSN for your targeted keywords. When someone does a keyword search in a search engine for your particular subject or niche – you’ll naturally want your site or content to be at the top of the líst. That is what SEO does for your website. Keeping the traffic in and letting it do that for as long as the website stands. Now, isn’t that a good thing?

To let you know what SEO companies do on an SEO campaign, let me give you the top 5 techniques and tactics that the dudes from an SEO Company usually do on their campaigns.

Keyword Research

Knowing your keyword is very important to achieve the highest rank in search engines. SEO Companies usually use software tools such as Wordtracker and Seobook to research for their keywords. These tools give them a rudimentary number of searches. Relevance is also very important in keyword researching. The design of a website must be relevant to its keyword. Another thing that SEO Companies do is doing some deep-linking to these pages on their sites. SEO companies usually find and build backlinks to these interior keyword pages and not just to their home page or domain URL. Picking keywords with medium to low competition is something to consider as well. This way, it’ll be a lot easier to achieve higher rank.

Want SEO? Then visit SEO Philippines at www.myoptimind.com.

On-Page SEO

On-page optimization and web design factors play a very major role in SEO campaigns. These are the first things that search engines look for in a website. It’s important for an SEO company to make sure that their website is as SEO friendly as it can. Also, SEO companies make sure that all of their pages are easily reachable from their homepages. This is easily done by a strategy called navigation bars or menus. Navigation bars lead to other webpage in a website.

Sitemaps also play significant roles in SEO. SEO companies generate XML sitemaps and upload them to their website. This technique makes the search engines very happy, because this makes it a lot easier for search engines to crawl your website through that.

SEO companies prioritize website’s title and description as well. The title and description should contain some of their selected keywords. Dudes from an SEO Company also make sure that they use them to draw and attract interested visitors to their site and content, and not just the search engine. They also make sure that their title and URL contain keyword relevance for maximum effect. Having some of their major keywords in a domain name also makes this a lot easier for search engines to visit their website.

Want to make it to top 10 in a search engine? Then visit SEO Philippines at www.myoptimind.com for more details.

Link Building

There are many strategies and tactics developed within the SEO, and Link Building is still the most popular and most effective way of boosting a website’s rank on any search engine. Backlinks from relevant sites are as important as the keywords themselves. An SEO company makes it their top priority to make sure that the ‘anchor text’ is related to their keywords, while making sure that the text and overall quality of the content linking to their site is relevant. These guys make sure that they link out to high quality, high ranked relevant sites in their niche.

Only the latest SEO strategies and tactics can be served by SEO Philippines. Visit SEO Philippines at www.myoptimind.com.

Article Marketing

Article marketing, though not as effective as link building, is still a well-established way of getting some quality backlinks or inbound links. Doing a 500-800-word article with backlinks included within the article itself or on the resource box is still an effective method to receive a lot of traffic. Longer, more informative articles also work for many SEO companies. This is by using intensive network of press releases and distribution in article submission sites like SubmitYourArticle, Isnare, Thephantomwriters, and other major online press release sites. While doing all that, SEO companies still make sure that they’re also talking to users, users whom might become their clients. So these guys make use of their imaginative juices to make their article SEO-friendly and reader-friendly.

Blogging and Social Media

Search engines are inlove with Blogs. Blogs are the most favorite spot that search engines visit. Newly updated entries, articles, live comments, and chain of communities, these blogs are what’s making SEO more and more fun. SEO companies usually use WordPress blog software for their blogging purposes. Most of these guys use WordPress because it’s extremely effective for SEO purposes. WordPress software is easier to install on a website even if they do not have any knowledge in installing server-side scripts. Other SEO Companies also use Blogger (owned by Google), Bloglines and other free blog hosts to help distribute content. Search engines love these highly SEO friendly blogs with their well structured content and keyword tagging.

Social bookmarking is becoming very important on the web. Social media sites such as Friendster, MySpace, FaceBook, Twitter and media news such as Digg, SlashDot, Technorati are now among the targeted media that SEO companies use. SEO campaigns include joining these sites and using them to their advantage. Though very time consuming, SEO companies are still using this strategy because of its great benefits and conversion.

But apart from those things I said earlier, planning is still the heart of an SEO campaign. Planning is the foremost important part of an SEO campaign. In our every undertaking, planning is the least element that we would want to forget. Planning and strategizing is very important in every SEO campaign. Understanding what SEO strategy to use is integral. This way, we wouldn’t run into some major problems where we would have to resort to resetting our efforts and start again from scratch. Now, that would be very costly and time consuming.

But first, you should take into mind that SEO is not complicated. A lot of work yes, but not complicated. As I had said, with a right point of view, SEO efforts are very enjoyable, especially when it comes to blogging, article writing, link partnership, and social media efforts. When used effectively, SEO can give you the targeted traffíc you’re seeking. Just do what we do and you’re on your way to success.


Advanced SEO Services Exposed

By On September 23, 2008 No Comments
seo
Search Engine Optimization (SEO) is a set of methodologies aimed at improving the volume and quality of traffic to a website from search engines via organic search results for targeted keywords with careful planning and implementation by advanced SEO services. Professional advanced SEO services helps you to come in the top list of the organic search results to attract traffic, rather on the most targeted traffic, as they only constitute 10-20% traffic of all search engines. Moreover, the visitors of organic results will be keen to buy products and advanced SEO services will prove themselves to be helpful in your business.

Many debate over “ethical” and “unethical” SEO techniques or, as it is often put, “white hat SEO” and “black hat SEO” techniques. You might be scratching your head to find an answer to what makes a SEO technique ethical/ white hat or unethical/ black hat? If we talk about the views of many SEO experts they’ll say that search engines don’t want SEO to exist at all and would consider all search engine optimization as unethical but they also contradict their words by saying that “many SEOs provide useful services for website owners.” However, to put in simple terms an unethical SEO company tries to trick search engines or represent your pages differently to the search engines thus bluffing the visitor.

To differentiate we can say that an ethical search engine optimization/ “white hat” technique conforms to the search engines’ guidelines and involves no deception. Whereas, unethical / “Black hat” SEO technique tries to improve rankings that are disapproved by the search engines and/or involve trickery.

Many SEO companies in India as well as aboard work to offer various SEO services like search engine optimization (SEO) service, linking building, SEO content copywriting, internet marketing solutions, etc. In an ocean of so many SEO agencies or companies it gets difficult for a client to fish the best professional SEO company.

When searching for a SEO company for yourself you’ll get a never ending list of SEO companies in India, but you have to be patient to pick the best SEO company for your business. Check the work experience, portfolio, authenticity, quality of work, and of course price of your choice SEO company before you hire them for your web site’s promotion.

 



By: Anirban Bhattacharya

About the Author:

This article has been contributed by the webmaster of www.synapse.co.in – An advanced seo services India offers PPC services India, Internet marketing services India, Link Building services India, ecommerce marketing India and much more.



Clive


Search Engine Optimization SEO Tutorial — WebBizIdeas

By On July 18, 2008 6 Comments
webbizideas asked:


Search Engine Optimization SEO Tutorial by WebBizIdeas is for beginners. We will cover SEO techniques that you can use TODAY that will increase your search engine rankings. We will go over the definition of search engine optimization, organic results, PPC, keyword research, competition research, competition analysis, on page & off page optimization, Meta tags, header tags, keyword density, URLs, site maps, xml site maps, google webmaster tools, link development, directory submission, local directories, online yellow pages, one-way links, two-way links, three-way links, article submission, rss feed distribution, blog submission, and online press release optimization.

Dylan


What is Organic Seo?

By On July 4, 2008 No Comments
seo
In the old days of the Internet, there were no SEO Consultants, automated systems, or all that high technology stuff. A few years ago, in fact, the term “Search Engine Optimization” did not even exist! Website owners struggled with ways and means to get the much-needed hits to their website (never mind if it was not targeted) to hopefully generate the needed revenues. Those were the days of IBM (or “It’s Best done Manually) and Organic SEO.

Organic SEO still refers to the processes and strategies that are undertaken to optimize a website so that it gets good relevance ratings based on the keywords that the site is responsive to. The only difference between Organic SEO and the SEO we now know is that Organic SEO is a manual process vs. the current automated processes of page submission and alteration that characterizes “modern” SEO. Organic SEO focuses on promoting websites on the Natural search engine results also known as organic results in contrast with sponsored links (Pay-Per-Click/PPC). For more details visit to www.huge-niche-keywords.com .Organic SEO, if you really think about is a “purist” approach to website optimization because nothing is a “black box”. As an expert in Organic SEO, you know optimization; you don’t just blindly trust it.

Organic SEO is based on a clear understanding of fundamental concepts, including:

• Search engines and how they work

Obviously, you cannot practice Organic SEO if you don’t even know how the first two letters of SEO (i.e., Search Engine) works. A search engine is a web site that provides the visitor a list of recommended websites to go to, based on a specific keyword or keywords. The rank of a website is statistically determined by what is termed as “key word density” or the ratio of keywords to the total number of words of content in a website. Inbound links and their relevance is another factor that determines your rankings. The gatherer of this statistical data is what is called a “spider” or “spider bot”, which is a program whose function is to count the number of times a keyword appears in a website through a process called “crawling”.

• Search Engine Optimization

You can’t have Organic SEO without the SEO part, which stands what Search Engine Optimization. SEO’s main goal is simple: bring as many visitors to your website as possible by exerting influence on the search engine to position your website as close to the top of the list as possible. As a result of having more visitors, it is hoped that your website will generate business for you. This result is every Organic SEO practitioner’s clear measure of success.

• Viral Marketing

This is an important concept to understand if you are serious about becoming a good Organic SEO expert. Viral Marketing is a strategy to exponentially increase the number of visitors to your website from a small base that you have developed from your initial Organic SEO strategy. An example of Viral Marketing is to offer visitors to your website an opportunity to generate income from their own website by simply putting in your website’s link on theirs so that when people visit their website, then there is a good chance that they will visit yours. This strategy is certainly a handy component of the arsenal of a practitioner of Organic SEO.

• Optimized Domain Names

One of the simplest concepts to understand, yet also one that is not as easy to implement. Getting a keyword-rich domain name is every Organic SEO consultant’s dream because it carries so much weight in the relevance scale. If you domain name is exactly what you are selling, you will be able to smoothly sail on without much of a problem in the rankings. The problem, of course, is that there is a very high likelihood that the “good” domain names already belong to someone, and this makes an Organic SEO specialist life more difficult.

• Keyword Research

This is the first step on the list of to-dos for an Organic SEO practitioner because it plays a major role in determining your optimization strategy. For more information logon to www.the20seotools.com .Since it takes months for any optimization strategy to take effect, an Organic SEO expert’s efforts will be wasted if he makes the mistake of optimizing a website based on keywords that are not as popular as he assumed.

Becoming an Organic SEO specialist is not an easy task at all because it requires a deep understanding of the fundamentals that those utilizing automated systems take for granted. There is a major advantage, however, of Organic SEO vs. the “lazy man’s” SEO: A clear understanding of the concepts allows you to analyze SEO situations more accurately and come up with strategies that are more appropriate and responsive to your website’s needs.



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SEO Optimization: Top Google Rankings FAST

By On July 2, 2008 24 Comments
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SEO Optimization is misunderstood. Learn how to create an authority presence FAST

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