Archive for February, 2008

How do I prepare myself if I want to be a marketing consultant?

By On February 28, 2008 2 Comments
marketing
need_help asked:


I have a Bachelors Degree in Business Administration, contemplating to get my Masters in Marketing. I am currently in health care marketing right now. I work for a small company so pretty much I am the marketing department. In what areas should I work on? Appreciate your help.

Carmelo

What percentage of my marketing budget should I allocate for online marketing?

By On February 8, 2008 2 Comments
marketing
louisvuittonchild asked:


I have a writing and editing services company, and we currently have $4500 of our operating budget. We are planning to do direct mail marketing, advertisements in trade journals, and online marketing (pay-per-click, e-newsletters, etc). How much of my marketing budget should I allocate for online marketing?

Bob

Why do they ask if you work in marketing when asking questions for Focus Group?

By On February 4, 2008 1 Comment
marketing
k k asked:


Why does it matter if you work in marketing or market research.
Tim, wouldn’t a person who works in marketing or market research know not to say he/she works in the industry?

Brice